Woocommerce subscription custom conversion value + discard subsequent payments
It would be good to be able to send a custom value when a customer subscribes to a product and then to not send any recurring payment info.
I offer two types of purchases:
One-time purchase and Rent-to-own, which is x number of payments of $9.99.
Meta sees the $9.99 and it contradicts the full price of the product, which is 10x higher.
It would be good to be able to send, for example, $70 when a user subscribes, so that meta doesn’t see such a huge discrepancy and can optimize correctly.
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Comments1
Remy Vonk
Sep 25
+1, this is essential for us. We run WooCommerce Subscriptions and all renewals are billed on the same day each month (~1,200 renewal orders in a few hours). wetracked.io forwards every renewal to Meta and Google as a Purchase, so ROAS spikes to 25+ that day and our ROAS-bid ad sets get completely wrong signals. Please add an option (per store or per pixel) to only forward the first/new order and skip renewal orders (created_via = ‘subscription’ / wcs_order_contains_renewal). Ideally renewals also shouldn’t count towards the monthly order limit.